The Toyota Hilux is a household name that has dominated the Kenyan market for decades and its reign seems not to be languishing anytime soon. This UTE remains a top choice whether looking for a vehicle to commute, a workhorse to carry freight, or a recreational truck. From Miraa traders in Meru to potato farmers in Nyandarua, and maize farmers in Kitale, the Hilux remains a number one choice. The exterior has undergone subtle refinements seamlessly blending its bold look with modern aesthetics. The cabin is a mixture bag of comfort and practicality. Despite its strengths, it faces formidable rivalry from the Isuzu D-Max, Volkswagen Amarok, Nissan Navara, Mitsubishi L200, and Ford Ranger.